WHAT IS SEO:

'Search Engine Optimization' (SEO) is the process of improving the ability of a website to rank well in Internet search engines like Google, Yahoo etc.

WHY IT IS NEEDED:

Search Engine Optimization is important to your business in several ways:

• Higher company ranking in Internet search results

• Increased consumer traffic to website

• Increased company popularity and notice

• Greater potential for new customers

• Improved overall website design and structure

• Easier web page navigation with less clicks

WHAT SHOULD I DO?

Who knows more about your business and your targeted customers than you - the business owner. By investing some of your time and following our SEO Steps, you will undoubtedly reach more customers on the internet.

Remember, the purpose of good SEO is not just to get someone to click on your website, but to actually become a customer and buy something from you. The "Quality" of someone whose visited your site is much more important than the "Quantity" of visitors.

Once your SEO Steps are completed, we are glad to incorporate your prepared SEO information into websites hosted by eProImage at no additional cost to our clients.

GET STARTED:

STEP 1:  Determine your customer

• Who’s looking for what you offer?

• What terminology would they use to search for it?

Hint:  Since not everyone thinks alike, this would be various words and combinations of words - which bring us to “keywords.”

STEP 2:  KEYWORDS (words & phrases)

This is a Master Set of all products, services, & related descriptive words, as well as phrases.  Your keyword list should be arranged in order of importance.  Once you have completed your keyword list, you will need to send it to us to be embedded in your website.  You will also use this list to create your description, page titles and content.

Hint:  You can use a free keyword service such as http://freekeywords.wordtracker.com/ to determine variations on searched words & phrases.  Enter your main keywords & phrases in their search bar to see daily search volume and relevant words.

Example:  Keywords & Key Phrases
Don Bullock Photography, Albemarle, NC, color portraits, black and white, senior pictures, wedding photography, fine portraiture, photo albums, professional photography, portrait studios, portrait photographers, family portraits, family photographers, children photographers, baby photography, event photography, etc...

you can fill in the form below with your keywords & key phrases & send it to us to place in your website...

website: (www.websitename.com)    your full name:   

STEP 3:  Description

Write a relevant, descriptive paragraph about your products and services.  The website description should incorporate as many of the primary keywords & phrases in the order of importance. The description can be up to 250 characters/spaces (according to SEO for Dummies).  This description is for search engines and will be embedded in your website, so it is not necessary to be eloquent or use unnecessary words.

Example:  Description
Don Bullock Photography, a portrait studio in Albemarle, NC provides professional outdoor and studio portrait photography like senior pictures, wedding photography, photo albums, family portraits, and children's portraits to Albemarle and the Stanly County area.

you can fill in the form below with your description & send it to us to place in your website...
website: (www.websitename.com)    your full name:   

STEP 4:  ESTABLISH PAGE(S)

Determine the pages for your website according to the products and services as described in your keywords/phrases.  Create a page name and a page title for each page using the most important/relevant keywords & phrases specific to that page and the products and services described in the content of the page.  The page “name” and “title” are 2 different elements. 

• The page name will appear in your navigation and should be simple (1-3 words - depending on the length of each word). 
   
• The page title will be crawled by search engines and appears in the web browser.  The page title should be descriptive but no longer than 60 characters including spaces.

Examples: Page Name & Title  
 Page Name:  Home          Title: Don Bullock Photography
 Page Name:  Weddings    Title: Wedding Portrait Photography
 Page Name:  About Us     Title: About Don Bullock's Portrait Photography

you can fill in the form below with your page names and page titles & send it to us to place in your website...

website: (www.websitename.com)    your full name:   

STEP 5:  CONTENT

Create the content for each of your web pages utilizing the keywords & phrases that are specific to that page.  The search engines crawl websites from left to right and top to bottom, so it is important to use your primary keywords and phrases at the beginning of your page and work your way down.  Content in headers as well as bold, italic, anchor text, and other formatting options increase the view of importance a particular text has when crawled by a search engine.

Hint:  Once your web pages are complete, you can use free online services, such as http://www.bruceclay.com/web_rank.htm  to test your content, keywords and word frequency.

Example:  Page Content
Owned and operated by Don Bullock, Don Bullock Photography has specialized in color and black & white portraits, children, and weddings for over 15 years. In creating fine portraiture, Mr. Bullock brings together a love for photography with artistic ability, to create an image for you that will touch your life for years to come. The art of fine photography is a lasting expression... one that reflects you, your family, and your way of life. We feel that photography should convey mood, excitement, character, and a depth of feeling and expression. These images will be remembered as the best investments you have ever made.

you can fill in the form below with your page content & send it to us to place in your website...

website: (www.websitename.com)    your full name: